On November 28, Hualu Group held Symposium on Studying Xi Jinping Thought on Culture of Party Committee Theoretical Study Center Group and 2025 Seminar on Strategy Consensus of Digital Culture Industry. In the meeting, the participants studied Xi Jinping thought on culture, implemented the spirit of the Third Plenary Session of the 20th National Congress of the Communist Party of China, and promoted the rectification based on the feedback from the inspection of the party organization of China Electronics Technology Group Corporation (CETC). With an open and practical mind as well as the pooling of ideas, the meeting focused on the mission, orientation and goal of Hualu Group's digital culture sector, founded problems and deficiencies, built up strategic consensus, and strengthened the synergy of action, providing basis and support for the“Tenth Five-Year”strategic plan of Hualu Group.

Ou Li, Party Secretary and Chairman of Hualu Group, presided over the meeting and delivered a speech. Ou Li led the learning of the important instructions of General Secretary Xi Jinping on improving cultural communication and outreach and his important speech on building up China’s cultural strength during the 17th collective study session of the Political Bureau of the CPC Central Committee. Yang Yongsheng, Deputy Secretary of Party Committee and Director of Reform Office of Hualu Group, made a keynote speech. Heads of Reform Office, heads of subsidiary enterprises of digital culture sector, and trainees of digital culture sector of enterprise leading talents ascending program made exchanges. Party Committee's leader team  members delivered speeches.

The meeting pointed out that Xi Jinping thought on culture constitutes the cultural chapter of Xi Jinping thought on socialism with Chinese characteristics for a new era, opens up a new realm of Marxist cultural theory as the theoretical summary of the Party's practical experience in leading cultural development in the new era. As the latest achievement of the “two combines” concept, it offers powerful ideological tools and scientific guides for the communication and outreach in the new era and new cultural missions, and contributes Chinese wisdom to creating a new form of human civilization and leading the progress of world civilization. For the digital culture sector of a central state-owned enterprise, it is the primary political task and need for innovation and development to understand the core meaning, rich connotation and practical requirements of Xi Jinping thought on culture, with  implementation in all aspects of work.

The meeting emphasized that the reform and reorganization of the digital culture sector is an important part of the reform and reorganization of Hualu Group. During implementation, it is necessary to adhere to Party leadership, apply systems thinking, and adhere to the coordination and promotion. The company will take Xi Jinping thought on culture as its guidance, apply “two combines” concept, uphold cultural confidence, and be the model of cultural dissemination, the leader of cultural consumption, the enabler of digital culture and the creator of a better life. It is needed to explore the opportunities for development, respond to the call of the times, strive to become an unshakable main force of building up China's cultural strength, and promote high-quality development of the cultural digital industry. Hualu will balance social benefits and economic returns, strengthen integration with clear positioning, so as to integrate into the development strategy of CETC; based on the new platform, Hualu will accelerate the incubation of technology and culture industry as well as the technological empowerment of the culture industry; in the main value chain, Hualu will fully employ AI, VR/AR, 5G+4K/8K UHD and other technologies to promote the cross-border fusion and innovation; in the auxiliary value chain, including the platform and facility utilization, human resources, R&D, supply chain, risk, brand management, Hualu will also apply technology for empowerment. It is essential to grasp the main trend, be driven by technology and culture, uphold the “12854” working principle and goal of Hualu Group, support value innovation with technology, lead innovative thinking with global vision, and unleash business innovation with the cultural hot spot. Hualu will continue to deepen reform, strengthen cultural management, embrace changes with a new look, intensify the learning and publicizing of the achievements of CETC's brand culture month, use culture to shape the soul and strengthen the roots, and constantly stimulate new cultural quality productive forces.

The meeting requested that it is needed to focus on the requirements of reorganization, deepening reform and deepening high-quality development in 2025, so as to plan scientifically and comprehensively in advance, and promote key reform and reorganization tasks in 2025. Hualu will strengthen internal and external synergy, grasp the timing of reorganization, strengthen the deployment and guidance in terms of management, resources, personnel, system, business, etc., promote the integration of enterprises in digital culture sector, strengthen coordination between different sectors and member units of Hualu Group and CETC, and build an overall competitive advantage through integration. Hualu will link all aspects together based on “Hualu Group’s seven primary projects”, improve the effect of inspection and rectification, strengthen leadership teams, create an environment that encourages  righteousness, honesty, practicability and discourages blindly following the instructions of superiors. With cohesion and concentration, we will work with added energy.

During the meeting, the participants conducted in-depth discussions on the changes in the cultural industry environment and the reform and development ideas of the enterprise, reaching a consensus on the current states and future of Hualu Group in digital culture industry, its mission, positioning and development direction. It is believed that the company should construct the entire music industry chain, strengthen the production, disseminate and application of creative digital content, enhance the level of digital cultural consumption and services, enhance the construction and operation services of public cultural service platforms, and strengthen new-media strategic operation of cultural IP, so as to enhance its core functions and core competitiveness, while forming demonstration projects and fostering single-product specialists of cultural industry. By doing these, Hualu Group will strive to re-enter the top 30 or even top 10 of cultural enterprises in China. The company will shoulder the responsibility as a central SOE, communicate China's ideas, disseminate Chinese culture, display China's image in international cultural exchanges and cooperation. It will enhance China’s soft power and cultural influence, build the flagship of CETC's digital culture sector and become a gem of the industry with excellent competitiveness and influence.

The meeting determined that since 2024, November 28 will be the day to build strategic development consensus of Hualu Group in digital culture industry every year. The meeting on that day includes studying strategic plans and implementation, calibrating the direction in time to ensure that the implementation stay on track. Through the meeting, the company will build consensus, calibrate the development course, and implement the plan persistently.

The seminars on enhancing strategic consensus of Hualu Group is divided into four topics, and the seminar on strategic consensus of digital culture industry is the first one, which was attended by more than 50 people, including the leadership team of Hualu Group, department heads of the headquarters, heads of subsidiary enterprises and leader representatives working in local communities.